Hi, I’m Shayla

Brand Designer | Experiential Creative | Strategic Storyteller

Spokane, WA
shayla@inlanddesigncompany.com
inlanddesigncompany.com
linkedin.com/in/shaylamcghee

About Me.

I’m a multidisciplinary brand designer with 10+ years of experience shaping visual identities and experiential campaigns across digital and physical platforms. My expertise spans front-end design, marketing strategy, and brand systems.

I’ve led end-to-end creative projects for tech, health, manufacturing, and service-based businesses aligning storytelling with scalable systems. Passionate about user-first design and collaboration, I deliver high impact experiences across mediums.

Proficient in Adobe Creative Cloud, Figma, Squarespace, and emerging AI tools like ChatGPT and Canva AI.

Skills & Tools.

Brand Systems | Experiential & Event Design

Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign)
Web & UI Design (Squarespace, WordPress, Shopify)
Creative Direction & Team Collaboration
Marketing Strategy & Content Creation
Design Thinking & Storytelling
AI tools: ChatGPT and Midjourney

Experience

Creative Director & Founder
2016 – Present
- Built and led a boutique design studio for clients across tech, healthcare, and nonprofit sectors
- Developed brand systems, digital campaigns, websites, and event marketing materials
- Directed cross-functional teams and ensured creative consistency across platforms
- Mentored junior designers and collaborated with developers, photographers, and marketers
Marketing Coordinator
2011 – 2016
- Led tradeshow and event marketing execution
- Created marketing materials, print assets, and web content
- Integrated Salesforce-driven marketing campaigns
- Grew from intern to coordinator while completing graphic design education